
My Story
What began as a floristry and interior styling business some time ago when I resided in Melbourne, blossomed into something so much more. Along the way, I picked up the camera and began telling visual stories - not just my own but those of other creatives. Art followed naturally.
Even though I put my well-worn snips and dirty flower buckets away, I endeavoured to open a store filled with curated goods in my local town of Heathcote. You can still see my botanical influence throughout my interior spaces and photographic work.
Utilising my background in interior styling and love for earthy tones, organic textures and timeless architecture, my store is a true coming-together of my creative crafts. It's about honouring the old, embracing the new and layering it with soul.
- Adam
Creative & Storekeeper

Welcome to My Store
At Heathcote General Trader, I’ve gathered a collection of things I love - natural textiles, enamelware, pottery, vintage finds and everyday homewares with timeless character. Everything is chosen with care, with a focus on beauty, simplicity and a deep connection to home. I hope you find something that speaks to you while visiting Victoria's heartland Heathcote.