At Heathcote General Trader, I’ve always believed in surrounding ourselves with pieces that feel timeless, considered and honest. From ceramics to candles, linen to wood, everything I curate for the store is chosen with a simple question in mind: does it bring beauty and ease into everyday life?
Now, I’m delighted to extend that ethos into clothing.
Why Clothing, Why Now
For many of you who’ve wandered through the store, touched the textures and taken home a piece of slow living, clothing feels like a natural next step. The same values that guide my homewares: simplicity, sustainability and longevity, translate beautifully into what we choose to wear.
Clothing, like the objects in our homes, should feel comfortable, enduring and true to who we are. That’s why every garment is made from natural fabrics, with a particular focus on linen.
Why Linen Matters
Linen has always held a special place in my world. It’s breathable, durable and gets better with age, softening with every wear and wash. Unlike other fabrics, it’s made from the flax plant, requiring less water and fewer chemicals to grow, making it one of the most sustainable fibres available.
But beyond the practical, there’s something soulful about linen. It drapes with ease, takes on light beautifully and carries a kind of understated elegance. Linen clothing embodies the same quiet confidence I look for in everything I stock in the store.
The Brands I’ve Chosen
I’ve carefully selected a small range of clothing labels that share my values of craftsmanship, natural fibres and timeless design:
Eadie Lifestyle – Effortless and relaxed, with a focus on comfort that still feels elevated.
Montaigne – French pieces that embrace the beauty of linen in every season and made in Italy.
Frederic – Contemporary silhouettes grounded in natural fibres, designed to be worn and loved daily.
Rustic Linen – Simple, earthy essentials that highlight linen’s raw and enduring charm.
Each brand brings its own expression of slow living and together they form a collection that feels true to Heathcote General Trader’s story.
A Continuation of Ethos
Adding clothing isn’t about chasing trends, it’s about offering another way to live intentionally. Just as you might choose a handmade mug, a hand-poured scented candle, or a linen tea towel for its honesty and texture, now you can choose garments that honour the same principles.
Clothing that breathes. Fabrics that age gracefully. Pieces that fit seamlessly into the rhythm of daily life. Apparel that's an investment and worn throughout the seasons.
This is more than just a new range, it’s a continuation of everything I’ve always believed in: living simply, slowly and beautifully.
- Adam, The Storekeeper